8 Feb 2013

10 SLOW FASHION VALUES

Post Courtesy: www.slowfashionforward.org

These values have the potential to unite the sustainable fashion movement and can be used by the fashion industry as part of a future vision of success. By sharing these ideas, we can discover our strengths and weaknesses within the industry as a whole. They can inspire and guide organizations and consumers towards a common goal: creating a sustainable society, starting with fashion.

1. SEEING THE BIG PICTURE

Slow Fashion producers recognize that all actions are interconnected within larger ecological and social systems.  Because of this interconnectivity, slow fashion promotes a whole-systems perspective, and decisions are made accordingly.




2. SLOWING DOWN CONSUMPTION

Reducing raw material use by decreasing new fashion production allows ecosystems to regenerate. This alleviates pressure on ecological cycles, so production may be in a healthier rhythm with the pace of natural systems. Slower, well-timed production plans also improves the working conditions for garment workers.



3. DIVERSITY

Slow Fashion producers strive to maintain ecological, social and cultural diversity. Biodiversity is crucial, providing the conditions necessary for life to thrive, as we depend on other species and healthy ecological systems intact to flourish.  Diverse and innovative business models are encouraged: independent designers, larger fashion houses, co-ops, fair trade, second-hand, vintage, recycled, fashion leasing, your local knitting club and clothing swaps are all recognized in the movement. Maintaining traditional methods of garment/textile making and dyeing techniques also promotes cultural vibrancy, adds knowledge and meaning to what we wear, and leads to ideas for how to innovate.





4. RESPECTING PEOPLE

Participating in fair trade initiatives, establishing cooperatives, and employing codes of conduct can help to secure the fair treatment of fashion workers. Some brands have joined the Asian Floor Wage Alliance, Ethical Trading Initiative, and the Fair Wear Foundation, among others. Labels are also supporting local communities by offering skill development and helping them to trade.



 5. ACKNOWLEDGING HUMAN NEEDS

By utilizing more ethical and humane manufacturing and production processes, slow fashion respects and acknowledges human needs across the globe. Designers can also meet human needs by co-creating garments and offering fashion with emotional significance. Telling the story behind a garment or inviting the customer to be part of the design process can satisfy the needs of creativity, identity and participation.




6. BUILDING RELATIONSHIPS

Collaboration fosters trusting and lasting relationships that will create a stronger movement. Building transparent relationships between producers and co- producers, and within the supply chain, is a key part of Slow Fashion. 




7.  RESOURCEFULNESS

Slow Fashion focuses on using locally available materials, resources and human capital whenever possible. It supports the development of small-scale local businesses and individual garment-making skills. By relying on local materials and skills, the environmental footprint from fashion is reduced, local economies are strengthened, and communities are enhanced.




8. MAINTAINING QUALITY, BEAUTY & CARE

Encouraging classic design over passing trends will contribute to the longevity of garments. A number of Slow Fashion designers are ensuring the longevity of their clothing by sourcing high quality fabrics, offering traditional cuts, and creating versatile or timeless pieces. Slow fashion brands may also offer repair and restyling services to help maintain the quality of garments over time.




9. PROFITABILITY

Slow Fashion producers need to sustain profits, and increase visibility in the market in order to be competitive. Prices are often higher because they incorporate true costs, in the form of more use of materials, resources and fair wages. 



10.  PRACTICING CONSCIOUSNESS

This means making decisions based on personal passions, a connection to others and the environment, and the willingness to act responsibly. Within the Slow Fashion movement, many people love what they do, and aspire to make a difference in the world in a creative and innovative way. 









* Slow Fashion Forward is a creative consultancy for sustainable fashion and textiles. For more details log on to www.slowfashionforward.org

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